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Rapid growth
Live it Up is a health and wellness company offering natural, plant-based superfood supplements designed to provide essential nutrients conveniently with products like their Super Greens powder.
+558%
increase in spend over 6 months
500+
creative concepts launched and tested
+7%
MINIMAL CAC INCREASE DESPITE 6.5X AD SPEND
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Challenge
Live it Up was experiencing rapid growth and wanted to scale customer acquisition efforts as quickly as possible. Achieving this level of growth requires more than just increasing ad spend. To unlock scalable and repeatable success, Live it Up required a structured process that could efficiently produce and test a large volume of creative assets, quickly determine winners, and reinvest in top-performing iterations.
Solution
Studio RSU implemented a rigorous, high-velocity A/B testing strategy spanning UGC videos, branded static ads, and platform-native content to pinpoint winning creative faster.
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Early testing revealed that shorter visual headlines and circle-based callouts resonated the most with the target audience. Based on this insight, Studio RSU developed a new ad set to test this hypothesis further with multiple unique visual directions.
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Breakthrough moment:
In just four days, the incoming call concept emerged as the clear winner. After rapid testing and iteration, the final version—your new morning routine—delivered breakthrough engagement and conversions. The winning creative above became Live it Up’s top-performing ad, ultimately capturing 13% of total ad spend over six months.
Impact
Studio RSU helped Live it Up scale ad spend by 6.5x while maintaining efficiency, with only a ~7% increase in CAC.
By rapidly testing and refining over 500 creative variations, Studio RSU identified winning concepts that not only scaled, but also sustained strong performance across multiple key campaigns.
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“Cory and the Studio RSU team were instrumental to getting our Meta creative testing program off the ground. We more than tripled our creative output and grew our accounts by double digits after working with them. Highly recommend!"
Trent Turner, Performance Marketing Lead
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