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WIN Reality Project Summary
WIN Reality is a cutting-edge baseball training platform that uses virtual reality on the Meta Quest 2 to help players improve their skills through immersive, data-driven simulations. Designed for athletes of all levels, from youth to pro, it provides real-game pitch recognition, reaction training, and skill development to give players a competitive edge.
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“With their Accelerated Performance package, Cory and the Studio RSU team brought a level of strategic partnership and creative execution that made a real impact on our growth program and acted as an extension to our marketing team. Their ability to rapidly test, iterate, and optimize creative helped us more than triple our output while driving meaningful performance gains. If you're looking for a team that blends deep expertise with agile execution, they’re the real deal."
VP of Marketing,
WIN Reality
Challenge
A deep, technical understanding of baseball was required for creative messaging to resonate with WIN Reality’s core audiences:
Solution
Our in-network professional baseball consultant ensured every piece of creative felt authentic and engaging.
The team executed a high-velocity A/B testing approach across the three audience segments, honing in on winning messaging strategies:
External
Validation Ads
Transformation
Messaging
Platform-Native
Trends
Studio RSU also executed one of WIN Reality’s best-performing Cyber/Holiday campaigns, testing multiple offers and delivering polished visuals that drove significant revenue growth. Through a combination of expert talent, data-driven testing, and platform-native creative approaches, Studio RSU helped WIN Reality break through its niche market and achieve sustained success.
Impact
Over six months, Studio RSU launched and tested 300+ ads, rapidly iterating to identify the most effective messaging and creative strategies. By month three, 67% of total ad spend was allocated to high-performing ad categories, maximizing efficiency and scale. The A/B testing framework allowed the team to unlock key insights across the three audience segments, leading to winning creative concepts that resonated with players, parents, and coaches alike.
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