top of page
Elevating advertising in fintech across three key products
Robinhood has long been a leader in the fintech space, making investing more accessible to millions. As they expanded their product offerings, they needed ad creative that not only maintained their strong brand presence but also introduced new products in a way that stood out.
Robinhood Gold:
A bold new look
Robinhood Gold wasn’t just an extension of their existing product—it was a premium offering that needed to break through in a highly competitive market where green had become the standard fintech color.
Existing product
Robinhood Gold
Bringing cryptoto life
For Robinhood’s crypto product, we had the opportunity to get even more creative. Since Robinhood Gold had already introduced a black background for premium positioning, we adapted that aesthetic while adding a unique twist.
A standout feature of Robinhood Gold was its 4.9% APY on uninvested cash, a key benefit that we knew from experience would outperform broader product messaging.
Through strategic A/B testing, we fine-tuned the creative approach, ensuring that the visuals and messaging resonated with Robinhood’s audience while maintaining a clear connection across its product ecosystem.
Cohesive yet distinctive
Across all three product categories—core Robinhood, Robinhood Gold, and crypto, we developed ad creative that stayed true to Robinhood’s brand while making each product feel fresh, compelling, and differentiated.
.png)
By blending iconic brand elements with strategic new creative choices, we helped Robinhood not just stand out, but stay ahead.
bottom of page